Updated at May 20, 2026

IMPORTANT NOTICE: By continuing to browse or use this Website after this notice is displayed, you consent to AURUM ENTERTAINMENT's use of cookies and similar tracking technologies as described in this Cookies Policy. You may manage your cookie preferences at any time using the controls set out in Section 9.

1. INTRODUCTION

This Cookies Policy ("Policy") explains how Aurum Entertainment Group Limited ("AURUM ENTERTAINMENT", "we", "us", or "our") uses cookies, web beacons, pixels, local storage objects, and similar tracking technologies (collectively "Cookies") on the website located at www.aurum-entertainment.com and all associated sub-domains and digital properties (the "Website"). This Policy forms part of our broader Privacy Policy and applies to all users of the Website regardless of their geographic location, including but not limited to users accessing from Singapore, Malaysia, the Philippines, Thailand, Indonesia, Hong Kong SAR, Australia, the United States, the United Arab Emirates, and any other country or territory worldwide.

This Policy is designed to provide transparency about our data practices and to comply with the privacy and data protection laws applicable across all jurisdictions in which AURUM ENTERTAINMENT operates or serves users.

2. WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function efficiently, to provide analytics, to enhance functionality, and to deliver relevant content and advertising. Cookies do not typically contain personally identifiable information on their own but may be combined with other information to identify you.

Cookies may be:

• Session Cookies — temporary cookies deleted when you close your browser;

• Persistent Cookies — cookies that remain on your device for a set period or until deleted;

• First-Party Cookies — cookies set directly by AURUM ENTERTAINMENT; and

• Third-Party Cookies — cookies set by third parties when you visit the Website.

We may also use similar tracking technologies, including web beacons (tracking pixels), local storage objects (HTML5), and device fingerprinting, which function in a comparable manner to cookies. References to "Cookies" in this Policy include all such technologies unless otherwise stated.

3. LEGAL BASIS FOR COOKIES

We collect and use Cookies on the following legal bases, applied in accordance with the laws of the relevant jurisdiction from which you access the Website:

• Legitimate Interests — for essential and functional cookies necessary for the operation of the Website;

• Consent — for analytics, advertising, and profiling cookies. By continuing to use this Website after being presented with this Policy or any cookie notice, you consent to the use of such cookies. Where applicable law requires express opt-in consent prior to the placement of non-essential cookies, we will obtain that consent through our cookie consent management mechanism before placing such cookies on your device; and

• Contractual Necessity — for cookies required to complete transactions or service requests you have initiated.

You may withdraw your consent at any time using the controls described in Section 9 of this Policy. Withdrawal of consent shall not affect the lawfulness of any processing carried out prior to such withdrawal.

4. CATEGORIES OF COOKIES WE USE

4.1 Strictly Necessary / Essential Cookies

These cookies are essential for the Website to function and cannot be switched off. They are set in response to actions you take such as setting privacy preferences, logging in, completing a booking, or submitting a form. Without these cookies, the services you have requested cannot be provided.

• Purpose: website security and fraud prevention; user authentication; session state management; processing transactions.

• Examples: session ID cookies; security tokens; booking session cookies.

• Retention: session-based or up to 12 months.

  
  

4.2 Performance and Analytics Cookies

These cookies allow us to count visits and measure traffic sources so we can improve the performance of the Website. They help us understand which pages are most visited, how users navigate the Website, and whether any technical errors occur. Information is aggregated and anonymised wherever possible.

• Purpose: tracking page views, session duration, and user journeys; measuring marketing campaign effectiveness; identifying technical issues.

• Examples: Google Analytics; Hotjar; Meta Pixel; TikTok Pixel; Segment.

• Third parties: Google LLC, Meta Platforms Inc., TikTok Inc., Hotjar Ltd., and other analytics providers, each governed by their own privacy policies.

• Retention: up to 24 months.

  
  

4.3 Functionality and Preference Cookies

These cookies enable the Website to provide enhanced functionality and personalisation. They may remember your language preference, region, or previous interactions with the Website.

• Purpose: remembering language and regional preferences; storing your cookie consent choices; personalising content based on prior interactions.

• Examples: language preference cookies; region/locale cookies; consent preference cookies.

• Retention: up to 12 months.

  
  

4.4 Targeting and Advertising Cookies

These cookies may be placed by our advertising partners to build a profile of your interests and show you relevant content and advertisements on this and other websites. They do not directly store personal information but operate by uniquely identifying your browser and device.

• Purpose: delivering targeted advertisements; limiting ad frequency; measuring advertising effectiveness; building interest-based profiles for retargeting.

• Examples: Google Ads cookies; Meta advertising cookies; TikTok Pixel; LinkedIn Insight Tag; programmatic advertising platform cookies.

• Third parties: Google LLC, Meta Platforms Inc., TikTok Inc., LinkedIn Corporation, and other advertising networks, each governed by their own privacy policies.

• Retention: up to 24 months.

  
  

4.5 Social Media Cookies

If you interact with social media features on the Website — such as share or follow buttons, or embedded content — the relevant social media platforms may place their own cookies on your device. These cookies are controlled by the respective platforms and not by AURUM ENTERTAINMENT.

• Platforms whose cookies may be present: Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, WhatsApp, LINE, Viber, Telegram, Threads, Pinterest, and Xiaohongshu (RedNote).

• Retention: varies by platform.

• Each platform operates under its own privacy policy and cookie notice, which we encourage you to review.

  
  

4.6 Ticketing and Transaction Cookies

Where the Website facilitates ticket purchasing, group booking enquiries, or other commercial transactions, we use cookies to maintain your session, support payment processing, and prevent fraud. These cookies are necessary for the delivery of transactional services.

• Purpose: maintaining booking sessions; enabling payment processing; fraud prevention.

• Retention: up to 30 days or until the transaction is completed.

  
  

4.7 Communications and Newsletter Cookies

If you submit your contact details or subscribe to our newsletter through the Website, we may place cookies to track your engagement with our email communications and to personalise future correspondence.

• Purpose: tracking email open rates and click-throughs; personalising newsletter content; managing subscription preferences.

• Retention: up to 12 months.

  
  

5. THIRD-PARTY COOKIES

In addition to our own cookies, we permit third-party companies to place cookies on the Website to report usage statistics, deliver advertisements, support payment processing, and provide other services. These third-party cookies are governed by the respective privacy policies of those third parties, over which AURUM ENTERTAINMENT has no control. Third parties currently or potentially placing cookies on our Website include, but are not limited to:

• Google LLC (Google Analytics, Google Ads, Google Tag Manager, YouTube)

• Meta Platforms Inc. (Facebook, Instagram)

• TikTok Inc.

• LinkedIn Corporation

• Hotjar Ltd.

• Airwallex Ltd. and other payment processing providers

• LINE Corporation

• Cloudflare Inc. (security and performance)

• Other analytics, advertising, and technology partners engaged from time to time

This list is non-exhaustive and may be updated without notice as our Website and technology partnerships evolve.

6. COOKIES AND PERSONAL DATA

Some cookies collect personal data about you, either directly or by enabling us to combine cookie data with other information we hold. Where cookies collect personal data, we process that data in accordance with our Privacy Policy and applicable data protection laws. Personal data collected through cookies may include, but is not limited to:

• IP address and approximate geographic location;

• browser type, language, and version;

• device type, operating system, and screen resolution;

• pages visited, time spent on pages, and navigation paths;

• referring website or marketing source; and

• interactions with the Website, including clicks, scrolls, and form entries.

We will not sell your personal data to third parties. We may share cookie-derived data with trusted service providers who assist us in operating the Website and conducting our business, subject to appropriate confidentiality and data protection obligations.

7. CROSS-BORDER DATA TRANSFERS

Cookies and tracking technologies may result in the transfer of your data to servers located in countries other than your country of residence, including but not limited to the United States, the European Economic Area, Singapore, and other jurisdictions. Where such transfers occur, we take appropriate steps to ensure that adequate safeguards are in place to protect your data in compliance with applicable law. By using this Website and accepting cookies, you consent to such cross-border transfers to the extent permitted by applicable law in your jurisdiction.

8. COOKIE RETENTION

We retain data collected through cookies for no longer than is necessary for the purposes for which it was collected, subject to the specific retention periods described in Section 4. Upon expiry of the applicable retention period, relevant data will be deleted or anonymised. You may request earlier deletion of your cookie data through the controls described in Section 9 or by contacting us at the details in Section 12.

9. YOUR CHOICES AND CONTROLS

9.1 Cookie Consent Tool

Where available, we provide a cookie preference centre or consent management tool accessible via the cookie notice banner displayed when you first visit the Website, and through a persistent link in the footer of the Website. This tool allows you to accept all cookies, reject non-essential cookies, or customise your preferences by category.

9.2 Browser Settings

Most web browsers allow you to manage cookies through their settings, including blocking all cookies, blocking only third-party cookies, or receiving notifications when cookies are placed. Please note that blocking certain cookies may impact the functionality of the Website. Browser-specific guidance is available at:

• Google Chrome: chrome://settings/cookies

• Mozilla Firefox: about:preferences#privacy

• Apple Safari: Preferences > Privacy

• Microsoft Edge: edge://settings/content/cookies

• Opera: Settings > Advanced > Privacy & Security

  
  

9.3 Analytics Opt-Out

To opt out of Google Analytics tracking across all websites, you may install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout. For other analytics providers, please refer to their respective opt-out mechanisms.

9.4 Interest-Based Advertising Opt-Out

To opt out of interest-based advertising from participating advertising networks, you may visit:

• Network Advertising Initiative: http://www.networkadvertising.org/choices/

• Digital Advertising Alliance: http://www.aboutads.info/choices/

• Your Online Choices (Asia-Pacific): http://www.youronlinechoices.com/

• Google Ads Settings: https://adssettings.google.com

• Meta Ad Preferences: https://www.facebook.com/ads/preferences

  
  

9.5 Mobile Device Controls

On mobile devices you may manage interest-based advertising through your device settings: on iOS via Settings > Privacy > Advertising; on Android via Settings > Google > Ads. Please refer to your device manufacturer's documentation for current instructions.

9.6 Do Not Track

Some browsers transmit 'Do Not Track' signals to websites. As there is currently no industry-wide standard for responding to such signals, our Website does not alter its data collection practices in response to Do Not Track signals at this time. We will revisit this position if and when a recognised standard is adopted.

10. CHILDREN

The Website is not directed at persons under the age of 18. We do not knowingly collect personal data from minors through cookies or other tracking technologies. If you have reason to believe that a minor has provided personal data to us through the Website, please contact us at legal@aurum-entertainment.com and we will take prompt steps to address the matter.

11. UPDATES TO THIS POLICY

We reserve the right to update or amend this Policy at any time at our sole discretion. Changes will be posted on this page with a revised effective date. Your continued use of the Website following the posting of any changes constitutes your acceptance of the updated Policy. Where required by applicable law, we will provide additional notice of material changes.

12. CONTACT US

For questions, requests, or complaints regarding this Cookies Policy or our use of cookies and similar technologies, please contact:

Aurum Entertainment Group Limited (Headquarters)

Unit 1603, 16th Floor, The L. Plaza, 367–375 Queen's Road Central, Sheung Wan, Hong Kong

Maestro Events Pte. Ltd. (Singapore)

68 Circular Road, #02-01, Singapore 049422

Phone 1: +60 166 191 585

Phone 2: +852 444 998 27
Email: legal@aurum-entertainment.com

General Enquiries: hello@aurum-entertainment.com

Website: www.aurum-entertainment.com