This document is provided in English. Translations are for convenience only. In case of any discrepancy between translations and the English original, the English version shall prevail and be legally binding.
Updated at May 20, 2026
This Privacy Policy describes how Aurum Entertainment Group Limited collects, uses, stores, discloses, and protects personal data in connection with your use of our Website and Services. By using the Website or Services, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.
1. INTRODUCTION
Aurum Entertainment Group Limited ("AURUM ENTERTAINMENT", "we", "us", or "our") is committed to protecting the privacy and personal data of all individuals who interact with us. This Privacy Policy ("Policy") applies to personal data collected through the website at www.aurum-entertainment.com and all associated sub-pages and digital properties (the "Website"), as well as through any direct communications, event registrations, ticket purchases, group booking enquiries, newsletter subscriptions, and any other Services we provide.
This Policy applies to all users of the Website regardless of their geographic location, including but not limited to users accessing from Singapore, Malaysia, the Philippines, Thailand, Indonesia, Hong Kong SAR, Australia, the United Arab Emirates, the United States, Japan, South Korea, the People's Republic of China, and any other country or territory worldwide. Where the laws of a particular jurisdiction impose additional requirements, we will seek to comply with those requirements to the extent applicable.
This Policy should be read together with our Terms and Conditions, Disclaimer, and Cookies Policy, all of which are incorporated by reference.
2. DEFINITIONS
For the purposes of this Policy:
"Personal Data" means any information relating to an identified or identifiable individual, including information that, when combined with other data, could reasonably be used to identify a person. This includes but is not limited to names, email addresses, telephone numbers, IP addresses, device identifiers, location data, and payment information.
"Processing" means any operation or set of operations performed on Personal Data, including but not limited to collection, recording, storage, use, disclosure, transfer, and deletion.
"Data Controller" means the entity that determines the purposes and means of processing Personal Data. For the purposes of this Policy, the Data Controller is Aurum Entertainment Group Limited.
"Data Processor" means any entity that processes Personal Data on behalf of the Data Controller.
"Services" means all services provided by AURUM ENTERTAINMENT through the Website or otherwise, including but not limited to event ticketing, group booking facilitation, newsletter subscriptions, and partner enquiry management.
"User," "you," or "your" refers to any individual whose Personal Data is processed pursuant to this Policy.
3. DATA WE COLLECT
We collect Personal Data in the following categories, depending on how you interact with us:
3.1 Data You Provide Directly
Identity data: full name.
Contact data: email address, telephone number, messaging application handles (including but not limited to WhatsApp, LINE, Viber, and Telegram).
Communication data: the content of messages, enquiries, and feedback you submit through the Website contact form, email, or any direct communication channel.
Subscription data: email address and preferences provided when subscribing to our newsletter or marketing communications.
Group booking data: organisation name, event preferences, number of attendees, and any other information provided in connection with a group booking enquiry.
Transaction data: payment method type, billing details, and purchase history, where applicable. Note: full payment card details are not stored by us and are processed exclusively by our payment service providers.
3.2 Data Collected Automatically
Technical data: IP address, browser type and version, operating system, device type, screen resolution, and internet service provider.
Usage data: pages visited, time spent on pages, navigation paths, click behaviour, scroll depth, and referring URLs.
Location data: approximate geographic location derived from your IP address.
Cookie and tracking data: data collected through cookies and similar technologies as described in our Cookies Policy.
3.3 Data We Receive from Third Parties
Analytics data: aggregated and anonymised data from analytics service providers regarding how users interact with the Website.
Social media data: where you interact with our social media accounts or use social media sign-in features, the relevant platform may provide us with certain profile information in accordance with its own privacy settings and terms.
Marketing data: data from third-party advertising platforms to measure the reach and effectiveness of our marketing campaigns.
3.4 Special Categories of Data
We do not intentionally collect special categories of Personal Data (including but not limited to racial or ethnic origin, political opinions, religious beliefs, health data, biometric data, or financial account details beyond what is necessary to process a transaction). If you believe you have provided such data to us inadvertently, please contact us at legal@aurum-entertainment.com so we may address the matter appropriately.
4. HOW WE USE YOUR DATA
We use Personal Data for the following purposes, and only to the extent necessary for each:
4.1 Provision of Services
Processing and managing event ticket purchases and group booking enquiries.
Responding to contact form submissions, enquiries, and customer support requests.
Facilitating newsletter subscriptions and distributing event updates and marketing communications where you have opted in.
Managing your account and any registered profile on the Website.
4.2 Business Operations
Maintaining internal records and business administration.
Processing payments and preventing fraudulent transactions.
Complying with applicable legal obligations and responding to legal requests from competent authorities.
Enforcing our Terms and Conditions, Disclaimer, and this Policy.
4.3 Analytics and Improvement
Analysing how users interact with the Website to improve its functionality, content, and user experience.
Measuring the reach and effectiveness of our marketing campaigns and promotional activities.
Identifying technical issues and improving the performance and security of the Website.
4.4 Marketing and Communications
Sending you information about upcoming events, productions, and services that may be of interest to you, where you have provided consent or where we have a legitimate interest in doing so.
Personalising the content and communications you receive from us based on your prior interactions and preferences.
You may opt out of marketing communications at any time by using the unsubscribe link in any email we send you, by adjusting your account preferences, or by contacting us at hello@aurum-entertainment.com. Opting out of marketing communications will not affect the delivery of transactional or service-related communications.
4.5 Legal Compliance and Protection
Meeting our obligations under applicable data protection, consumer protection, anti-money laundering, and other laws in jurisdictions where we operate or serve users.
Protecting the rights, property, and safety of AURUM ENTERTAINMENT, our users, and the public.
Establishing, exercising, or defending legal claims.
5. LEGAL BASIS FOR PROCESSING
We process your Personal Data on one or more of the following legal bases, as applicable in your jurisdiction:
Consent — where you have given clear and affirmative consent to specific processing activities, such as receiving marketing communications or accepting non-essential cookies.
Contract — where processing is necessary to perform a contract with you or to take steps at your request prior to entering into a contract, such as processing a ticket purchase or responding to a booking enquiry.
Legitimate Interests — where processing is necessary for our legitimate business interests, including but not limited to improving our Website, preventing fraud, and communicating with users who have previously expressed interest in our events, provided such interests are not overridden by your rights and interests.
Legal Obligation — where processing is required to comply with a legal obligation applicable to us in any jurisdiction.
Where we rely on consent as the legal basis for processing, you have the right to withdraw that consent at any time without affecting the lawfulness of any processing carried out prior to withdrawal.
6. DISCLOSURE OF YOUR DATA
We do not sell your Personal Data to third parties. We may share your Personal Data in the following circumstances:
6.1 Service Providers
We engage third-party service providers to assist us in operating the Website and delivering our Services. These providers process Personal Data solely on our behalf and subject to our instructions, and include but are not limited to:
analytics and performance measurement providers;
email marketing and communication platform providers;
payment processing providers;
cloud hosting and infrastructure providers;
customer support platform providers; and
advertising and retargeting platform providers.
All third-party service providers are required to maintain appropriate data security standards and to process Personal Data only for the purposes for which it was shared.
6.2 Event and Venue Partners
Where necessary to facilitate an Event or booking, we may share limited Personal Data — such as name and contact details — with co-promoters, venue operators, ticketing partners, or other parties directly involved in the delivery of the relevant Event. Such sharing is limited to what is strictly necessary for the fulfilment of the booking or event logistics.
6.3 Legal and Regulatory Disclosure
We may disclose Personal Data to law enforcement agencies, regulatory authorities, courts, or other governmental bodies where required by applicable law, regulation, court order, or governmental request in any jurisdiction, including but not limited to those of Singapore, Malaysia, the Philippines, Thailand, Indonesia, Hong Kong SAR, Australia, and the United States.
6.4 Business Transfers
In the event of a merger, acquisition, corporate restructuring, sale of assets, or similar transaction involving AURUM ENTERTAINMENT, Personal Data may be transferred to the relevant successor or acquiring entity as part of that transaction. We will take reasonable steps to ensure that any such transfer is subject to appropriate data protection safeguards.
6.5 With Your Consent
We may share your Personal Data with third parties where you have given your explicit prior consent to such sharing.
7. INTERNATIONAL DATA TRANSFERS
AURUM ENTERTAINMENT operates across multiple jurisdictions and may transfer your Personal Data to countries other than your country of residence in connection with our business operations, including but not limited to Hong Kong SAR, Singapore, the United States, and other countries where our service providers are located. Such countries may not provide the same level of data protection as your home jurisdiction.
Where we transfer Personal Data internationally, we take reasonable steps to ensure that appropriate safeguards are in place to protect that data, including but not limited to:
transferring to jurisdictions recognised as providing an adequate level of data protection;
implementing standard contractual clauses or equivalent data transfer mechanisms approved by competent authorities; and
obtaining your explicit consent to the transfer, where required.
By using the Website and Services, you consent to the transfer of your Personal Data to the countries described in this Section to the extent permitted by applicable law.
8. DATA RETENTION
We retain Personal Data for no longer than is necessary for the purposes for which it was collected, and in accordance with our legal, regulatory, contractual, and operational requirements. The applicable retention periods depend on the nature of the data and the purpose of processing:
Account data: retained for the duration of your account and for a reasonable period thereafter to enable account reactivation, resolve disputes, and comply with legal obligations.
Transaction and booking data: retained for a minimum of seven (7) years following the relevant transaction, or as required by applicable tax, financial, or consumer protection laws.
Marketing data: retained until you withdraw your consent or opt out of marketing communications, after which it will be deleted or anonymised within a reasonable time.
Contact form and enquiry data: retained for up to two (2) years from the date of submission, or longer where necessary to address an ongoing matter.
Analytics and cookie data: retained in accordance with the retention periods set out in our Cookies Policy.
Upon expiry of the applicable retention period, Personal Data will be securely deleted or anonymised so that it can no longer be attributed to you.
9. DATA SECURITY
We implement appropriate technical and organisational measures to protect your Personal Data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include but are not limited to:
encryption of data in transit using SSL/TLS protocols;
access controls limiting Personal Data access to authorised personnel with a legitimate need;
regular review of our security practices and systems; and
contractual requirements on our service providers to maintain equivalent security standards.
Notwithstanding the foregoing, no method of transmission over the internet or method of electronic storage is completely secure. While we take commercially reasonable steps to protect your Personal Data, we cannot guarantee absolute security. You acknowledge and accept this inherent risk. In the event of a data breach that is likely to result in a risk to your rights and interests, we will notify you and any relevant regulatory authorities as required by applicable law.
10. YOUR RIGHTS
Depending on your jurisdiction of residence, you may have some or all of the following rights with respect to your Personal Data:
Right of Access — the right to request a copy of the Personal Data we hold about you.
Right of Correction — the right to request that inaccurate or incomplete Personal Data be corrected or updated.
Right of Deletion — the right to request the deletion of your Personal Data, subject to our legal obligations and legitimate operational requirements.
Right to Restrict Processing — the right to request that we limit the manner in which we process your Personal Data in certain circumstances.
Right to Data Portability — the right to receive your Personal Data in a structured, commonly used, and machine-readable format, where technically feasible and where required by applicable law.
Right to Object — the right to object to the processing of your Personal Data for direct marketing or other purposes based on our legitimate interests.
Right to Withdraw Consent — where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Right to Lodge a Complaint — the right to lodge a complaint with the relevant data protection authority in your jurisdiction if you believe we have processed your Personal Data in violation of applicable law.
To exercise any of the above rights, please submit a written request to legal@aurum-entertainment.com. We will acknowledge your request promptly and respond within the timeframe required by applicable law in your jurisdiction, which shall in no event exceed thirty (30) days unless an extension is permitted and communicated to you. We may require you to verify your identity before processing certain requests.
Please note that some rights are subject to limitations and exceptions under applicable law. We will inform you where we are unable to fully comply with a request and the reasons therefor.
11. CHILDREN'S PRIVACY
The Website and Services are not directed at persons under the age of 18. We do not knowingly collect or solicit Personal Data from minors. If you are under the age of 18, you must not provide any Personal Data to us through the Website. If we become aware that we have collected Personal Data from a minor without appropriate consent, we will take prompt steps to delete that data. If you have reason to believe that a minor has provided Personal Data to us, please contact us at legal@aurum-entertainment.com.
12. THIRD-PARTY WEBSITES AND SERVICES
The Website may contain links to third-party websites, ticketing platforms, social media profiles, and other external services. This Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party service you access through the Website before providing any Personal Data.
13. SOCIAL MEDIA AND COMMUNICATIONS CHANNELS
AURUM ENTERTAINMENT maintains a presence on various social media and messaging platforms, including but not limited to Instagram, Facebook, TikTok, X (Twitter), LinkedIn, YouTube, WhatsApp, LINE, Viber, Telegram, Threads, Pinterest, and Xiaohongshu (RedNote). When you interact with us on these platforms, your data is subject to the privacy policies of those platforms as well as this Policy to the extent that we receive and process data from such interactions. We encourage you to review the privacy policies of each platform you use.
Where you contact us directly via a messaging application such as WhatsApp, LINE, Viber, or Telegram, we will process the content of that communication and any Personal Data you provide solely for the purpose of responding to your enquiry or request.
14. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies on the Website to enhance functionality, analyse usage, and deliver relevant content. For full information about the cookies we use, the purposes for which they are used, and how you can manage your preferences, please refer to our Cookies Policy available at www.aurum-entertainment.com.
15. CHANGES TO THIS POLICY
We reserve the right to update or amend this Privacy Policy at any time at our sole discretion. Changes will be posted on the Website with a revised effective date. Where we make material changes, we will take reasonable steps to notify you, which may include displaying a prominent notice on the Website or communicating the change by email where we hold your contact details. Your continued use of the Website or Services following the posting of any changes constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.
16. GOVERNING LAW
This Privacy Policy shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region of the People's Republic of China. To the extent that mandatory provisions of applicable local data protection laws in your jurisdiction impose additional requirements, we will seek to comply with those requirements. Nothing in this Policy limits any rights you may have under mandatory applicable law in your jurisdiction.
17. CONTACT AND COMPLAINTS
If you have any questions, requests, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us at:
Aurum Entertainment Group Limited (Headquarters)
Unit 1603, 16th Floor, The L. Plaza, 367–375 Queen's Road Central, Sheung Wan, Hong Kong
Maestro Events Pte. Ltd. (Singapore)
68 Circular Road, #02-01, Singapore 049422
Phone 1: +60 166 191 585
Phone 2: +852 444 998 27
Data Protection Enquiries: legal@aurum-entertainment.com
General Enquiries: hello@aurum-entertainment.com
Website: www.aurum-entertainment.com
We will acknowledge your communication within five (5) business days and aim to resolve any concern within thirty (30) days. If you are not satisfied with our response, you have the right to escalate your complaint to the data protection authority in your jurisdiction, including but not limited to:
Singapore: Personal Data Protection Commission (www.pdpc.gov.sg)
Malaysia: Department of Personal Data Protection (www.pdp.gov.my)
Philippines: National Privacy Commission (www.privacy.gov.ph)
Thailand: Personal Data Protection Committee (www.pdpc.or.th)
Indonesia: Ministry of Communication and Digital Affairs
Australia: Office of the Australian Information Commissioner (www.oaic.gov.au)